Business · ANZSCO 225113
Marketing Specialist immigration to Australia & Canada
Marketing specialists plan and deliver marketing and brand strategy. Eligible under skilled programs; VETASSESS assessment applies.
Australia pathway
Skilled migration (189 / 190 / 491)
VETASSESS assesses Marketing Specialist (ANZSCO 225113), requiring both a qualification at the required level and employment highly relevant to the nominated occupation. A positive skills assessment is required before an Expression of Interest. Points cover age, English, education, and experience; state nomination (190) or regional (491) can add points.
Canada pathway
Express Entry & 2026 category draws
2026 category: General draws
Outside the 2026 categories. CRS and nomination strategy carry the case. You will need an Educational Credential Assessment (ECA) and qualifying language scores. We help optimise your CRS and prepare a document-ready profile.
Why Marketing Specialist applications most often stall
Digital-marketing execution — campaign management, social media, SEO delivery — is often assessed as not highly relevant to the strategic duties in the ANZSCO statement. Market research, positioning and strategy content is what VETASSESS looks for.
Based on files ImmiPace has reviewed. Last reviewed 2026-08-29.
Marketing Specialist migration — common questions
Is Marketing Specialist eligible for Australian skilled migration?
Marketing Specialist is assessed by VETASSESS for Australian skilled visas (subclass 189 Skilled Independent, 190 State Nominated, and 491 Regional). VETASSESS assesses Marketing Specialist (ANZSCO 225113), requiring both a qualification at the required level and employment highly relevant to the nominated occupation. Occupation lists and state nomination criteria change, so always confirm current eligibility with the Department of Home Affairs and the relevant assessing authority.
Which Canada Express Entry category does a Marketing Specialist fall under in 2026?
Marketing Specialist generally falls under General draws. Outside the 2026 categories. CRS and nomination strategy carry the case. For renewed categories IRCC requires at least one year of experience in an eligible occupation. Category eligibility can matter more than raising your CRS score, because category rounds frequently invite below the general cut-off.
Why do Marketing Specialist skilled migration applications get refused or delayed?
Digital-marketing execution — campaign management, social media, SEO delivery — is often assessed as not highly relevant to the strategic duties in the ANZSCO statement. Market research, positioning and strategy content is what VETASSESS looks for.
What documents does a Marketing Specialist need for a skills assessment?
Typically: degree certificates and transcripts, detailed employment reference letters matching the duties of the nominated occupation, CV, English test results, and identity documents. ImmiPace reviews your documents and prepares a submission-ready file.